engaging… not interuptive
Inbound marketing is an approach to business that engages customers with content and customer experiences that are specific to their needs and interests. Traditional marketing – like outbound advertising is thought to be interruptive where the audience are peppered with content they may not want. By contrast, inbound marketing seeks to connect with audiences with content that solves the problem or need they already have.
Drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
Presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
Providing help and support to empower your customers to find success with their purchase.
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