INBOUND MARKETING
inbound marketing
engaging… not interuptive
Inbound marketing is an approach to business that engages customers with content and customer experiences that are specific to their needs and interests. Traditional marketing – like outbound advertising is thought to be interruptive where the audience are peppered with content they may not want. By contrast, inbound marketing seeks to connect with audiences with content that solves the problem or need they already have.
01
ATTRACT
02
ENGAGE
03
DELIGHT
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